After Europe… the whole world
Winning the European title was an incredible honor for us. But our story doesn’t end there. Pilsner Urquell: The Original Beer Experience has now also been awarded World’s Leading Beer Tour Visitor Experience 2025 – the highest global recognition a visitor attraction can receive. This award confirms that what we create here in Prague resonates far beyond Europe. That the craft, flavor, and story of Pilsner Urquell can captivate visitors from all around the world. Thank you for being part of a journey that has grown from a European leader into a true world-class experience.



















