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Za tu dobu jsme přivítali návštěvníky z více než 130 zemí světa a stali se místem, kde se propojuje česká pivní kultura, gastronomie, moderní technologie i autentická atmosféra centra Prahy.",[756],{"_key":750,"_type":757,"href":758},"link","https://www.pilsnerexperience.com/cs","normal",{"_key":761,"_type":740,"children":762,"markDefs":797,"style":759},"2d9d3e3e0b32",[763,767,771,775,780,784,788,792],{"_key":764,"_type":744,"marks":765,"text":766},"dd904652b90f",[],"Vedle zahraničních turistů k nám dnes stále častěji míří také čeští návštěvníci, firmy nebo hosté hledající originální program v centru města. Kromě hlavní interaktivní prohlídky ",{"_key":768,"_type":744,"marks":769,"text":55},"9749ffc7c4ea",[770],"2491db482241",{"_key":772,"_type":744,"marks":773,"text":774},"736ffccbe2f7",[]," dlouhodobě roste zájem o další zážitky, jako je například ",{"_key":776,"_type":744,"marks":777,"text":779},"a2991698cca6",[778],"72df97494838","Škola čepování,",{"_key":781,"_type":744,"marks":782,"text":783},"ed283667a67d",[]," nebo ",{"_key":785,"_type":744,"marks":786,"text":68},"662a11c7ed6e",[787],"2128554a0902",{"_key":789,"_type":744,"marks":790,"text":791},"ed3b4016db72",[]," i o jedinečnou atmosféru, kterou nabízí nejrůznější akce pořádané v naší ",{"_key":793,"_type":744,"marks":794,"text":796},"b6f053d1a867",[795],"5ccfa8687dea","Beer Hall.",[798,800,802,804],{"_key":770,"_type":757,"href":799},"https://www.pilsnerexperience.com/cs/zazitky/the-original-tour",{"_key":778,"_type":757,"href":801},"https://www.pilsnerexperience.com/cs/zazitky/skola-cepovani",{"_key":787,"_type":757,"href":803},"https://www.pilsnerexperience.com/cs/zazitky/vecere-s-pivnim-somelierem",{"_key":795,"_type":757,"href":805},"https://www.pilsnerexperience.com/cs/beer-hall",{"_key":807,"_type":740,"children":808,"markDefs":813,"style":759},"f8ab4f7a7431",[809],{"_key":810,"_type":744,"marks":811,"text":812},"89fd508a9663",[],"„Zahraniční hosté tvoří významnou část návštěvnosti, což potvrzuje, že česká pivní kultura je pro turisty stále velkým lákadlem. Turisté nejčastěji přicházejí na hlavní prohlídku, zatímco čeští hosté více vyhledávají doplňkové a prémiové zážitky,“ říká Lidija Kovařík, generální ředitelka Pilsner Urquell: The Original Beer Experience.",[],{"_key":815,"_type":740,"children":816,"markDefs":821,"style":759},"d8ef731afe28",[817],{"_key":818,"_type":744,"marks":819,"text":820},"347777101d75",[],"Mezinárodní úspěch projektu potvrdilo také ocenění World Travel Awards, které jsme v roce 2025 získali v evropské i globální kategorii. I po třech letech tak pokračujeme v tom, co bylo naším cílem od samého začátku — představovat českou pivní kulturu jako moderní a přístupný zážitek, který propojuje tradici, gastronomii a jedinečnou atmosféru Prahy.",[],{"_key":823,"_type":740,"children":824,"markDefs":829,"style":759},"a9e319d172aa",[825],{"_key":826,"_type":744,"marks":827,"text":828},"e37d3efcb622",[],"Dnes už nejsme jen klasickou pivní expozicí. Pilsner Urquell: The Original Beer Experience se postupně proměnilo v místo, kde se setkává kvalitní servis, zábava, edukace i špičková gastronomie. Velkou roli v celém konceptu hraje také technické zázemí. Aktuálně disponujeme sedmi výčepy, 40 kohouty a více než 500 metry pivního vedení. Od roku 2025 navíc pracujeme s 12 pivními tanky o objemu 500 litrů, což představuje nejvyšší počet tanků Pilsner Urquell v jedné budově v České republice.",[],{"_key":831,"_type":740,"children":832,"markDefs":837,"style":838},"7bed84dc67c7",[833],{"_key":834,"_type":744,"marks":835,"text":836},"1998178a3f65",[],"Večer plný zážitků",[],"h2",{"_key":840,"_type":740,"children":841,"markDefs":855,"style":759},"cde19fc8321f",[842,846,851],{"_key":843,"_type":744,"marks":844,"text":845},"0cc582df0ad6",[],"Velká oslava 3. výročí projektu proběhla 13. května a nabídla hostům průřez vším, co dnes Pilsner Urquell: The Original Beer Experience představuje. Večer odstartoval welcome drinkem a pokračoval originální Pilsner Experience Couture Edition — módní přehlídkou, během které naši zaměstnanci, kolegové a přátelé představili oblečení a doplňky z ",{"_key":847,"_type":744,"marks":848,"text":850},"29802f6096a8",[849],"ed759d077cb5","Gift Shopu",{"_key":852,"_type":744,"marks":853,"text":854},"de49f47a2b6f",[],". Celá přehlídka ukázala, že pivní kultura může být nejen tradiční, ale také hravá, moderní a otevřená všem generacím.",[856],{"_key":849,"_type":757,"href":857},"https://www.pilsnerexperience.com/cs/znackovy-obchod",{"_key":859,"_type":740,"children":860,"markDefs":865,"style":759},"003c8af0ea11",[861],{"_key":862,"_type":744,"marks":863,"text":864},"c0babace9b5b",[],"Součástí programu byla také oblíbená Škola čepování, během které se hosté učí správně čepovat tradiční styly piva — hladinku, šnyt i mlíko. Nechyběla ani Večeře s pivním someliérem, která propojuje české pivo s gastronomickým zážitkem a ukazuje, jak široké možnosti párování pivo nabízí.",[],{"_key":867,"_type":740,"children":868,"markDefs":882,"style":759},"1dc224f1d62b",[869,873,878],{"_key":870,"_type":744,"marks":871,"text":872},"3cbad2555262",[],"Během večera proběhl slavnostní přípitek, hosté si užili narozeninový dort od ",{"_key":874,"_type":744,"marks":875,"text":877},"0189822571f5",[876],"5f14e005c6dc","Věnečky Janeček",{"_key":879,"_type":744,"marks":880,"text":881},"11f1aedba419",[]," a nechyběly ani rozhovory s klíčovými členy týmu, generální ředitelkou projektu Lidijí Kovařík a generálním ředitelem Plzeňského Prazdroje Michałem Mrowiecem. Celá oslava se nesla v přátelské atmosféře a byla především poděkováním všem, kteří jsou součástí našeho příběhu.",[883],{"_key":876,"_type":757,"href":884},"https://www.veneckyjanecek.cz",{"_key":886,"_type":740,"children":887,"markDefs":892,"style":759},"e2e5e2b1a6e8",[888],{"_key":889,"_type":744,"marks":890,"text":891},"70c835f71b1e",[],"Velké poděkování patří také našim partnerům, dodavatelům a spolupracovníkům, kteří s námi dlouhodobě sdílejí stejnou vizi a pomáhají nám posouvat celý projekt dál. Právě díky jejich podpoře a spolupráci můžeme návštěvníkům neustále přinášet nové zážitky a udržovat vysokou kvalitu služeb i celého konceptu.",[],{"_key":894,"_type":740,"children":895,"markDefs":900,"style":759},"032062ef6b72",[896],{"_key":897,"_type":744,"marks":898,"text":899},"38f857aee223",[],"Do dalších let vstupujeme s jasnou vizí — pokračovat v rozvoji moderní pivní kultury, vytvářet nezapomenutelné zážitky pro hosty z celého světa a dál budovat místo, které propojuje tradici značky Pilsner Urquell s inovací, gastronomií a současnou energií Prahy.",[],[902,920,970,978,986,994,1002,1010,1018,1026,1034],{"_key":903,"_type":740,"children":904,"markDefs":917,"style":759},"0716dddfbcf8",[905,909,913],{"_key":906,"_type":744,"marks":907,"text":908},"8b5f46db7d7a",[],"Im ",{"_key":910,"_type":744,"marks":911,"text":401},"975384083287",[912],"a30cd14cfc70",{"_key":914,"_type":744,"marks":915,"text":916},"69631c305981",[]," feierten wir in diesem Jahr drei Jahre seit der Eröffnung unseres Erlebnisformats am Wenzelsplatz. In dieser Zeit haben wir Besucher aus mehr als 130 Ländern begrüßt und uns zu einem Ort entwickelt, an dem tschechische Bierkultur, Gastronomie, moderne Technologie und die authentische Atmosphäre des Prager Stadtzentrums miteinander verbunden werden.",[918],{"_key":912,"_type":757,"href":919},"https://www.pilsnerexperience.com/de",{"_key":921,"_type":740,"children":922,"markDefs":961,"style":759},"eba953a27000",[923,927,932,936,940,944,949,953,957],{"_key":924,"_type":744,"marks":925,"text":926},"f47c08742a5a",[],"Neben internationalen Touristen kommen heute auch zunehmend tschechische Gäste, Unternehmen oder Besucher, die ein besonderes Programm im Stadtzentrum suchen. 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Die meisten Besucher kommen für die Haupttour, während tschechische Gäste eher zusätzliche und Premium-Erlebnisse suchen“, sagt Lidija Kovařík, Generaldirektorin von Pilsner Urquell: The Original Beer Experience.",[],{"_key":979,"_type":740,"children":980,"markDefs":985,"style":759},"389de629473c",[981],{"_key":982,"_type":744,"marks":983,"text":984},"0711b4ccc7d2",[],"Der internationale Erfolg des Projekts wurde auch durch die World Travel Awards bestätigt, die wir 2025 sowohl in der europäischen als auch in der globalen Kategorie erhalten haben. Auch nach drei Jahren verfolgen wir weiterhin unser ursprüngliches Ziel — die tschechische Bierkultur als modernes und zugängliches Erlebnis zu präsentieren, das Tradition, Gastronomie und die besondere Atmosphäre Prags verbindet.",[],{"_key":987,"_type":740,"children":988,"markDefs":993,"style":759},"d613cf2368b6",[989],{"_key":990,"_type":744,"marks":991,"text":992},"555b7b113888",[],"Heute sind wir längst nicht mehr nur eine klassische Bierausstellung. Pilsner Urquell: The Original Beer Experience hat sich schrittweise zu einem Ort entwickelt, an dem erstklassiger Service, Unterhaltung, Bildung und hochwertige Gastronomie zusammenkommen. Eine wichtige Rolle spielt dabei auch die technische Infrastruktur. Aktuell verfügen wir über sieben Zapfanlagen, 40 Zapfhähne und mehr als 500 Meter Bierleitungen. Seit 2025 arbeiten wir zudem mit 12 Bier-Tanks à 500 Liter — die höchste Anzahl von Pilsner-Urquell-Tanks in einem Gebäude in der Tschechischen Republik.",[],{"_key":995,"_type":740,"children":996,"markDefs":1001,"style":838},"a96b5961c01d",[997],{"_key":998,"_type":744,"marks":999,"text":1000},"b49e9b9a97a3",[],"Ein Abend voller Erlebnisse",[],{"_key":1003,"_type":740,"children":1004,"markDefs":1009,"style":759},"bd895d58ce82",[1005],{"_key":1006,"_type":744,"marks":1007,"text":1008},"c65ef757a5b2",[],"Die große Feier zum 3. Jubiläum fand am 13. Mai statt und bot den Gästen einen Querschnitt dessen, wofür Pilsner Urquell: The Original Beer Experience heute steht. Der Abend begann mit einem Willkommensdrink und setzte sich mit der Original Pilsner Experience Couture Edition fort — einer Modenschau, bei der Mitarbeiter, Kollegen und Freunde Kleidung und Accessoires aus dem Gift Shop präsentierten. Die Show zeigte, dass Bierkultur nicht nur traditionell, sondern auch verspielt, modern und generationenübergreifend sein kann.",[],{"_key":1011,"_type":740,"children":1012,"markDefs":1017,"style":759},"02a92fad632b",[1013],{"_key":1014,"_type":744,"marks":1015,"text":1016},"53a48c28faf3",[],"Zum Programm gehörte auch die beliebte Tapster Academy, in der Gäste lernen, wie man traditionelle Biersorten korrekt zapft — Hladinka, Šnyt und Mlíko. Ebenso Teil des Abends war das Dinner mit einem Biersommelier, das tschechisches Bier mit einem kulinarischen Erlebnis verbindet und die vielfältigen Möglichkeiten von Food Pairing zeigt.",[],{"_key":1019,"_type":740,"children":1020,"markDefs":1025,"style":759},"18478cfd473a",[1021],{"_key":1022,"_type":744,"marks":1023,"text":1024},"8967fca33703",[],"Im Verlauf des Abends gab es einen feierlichen Anstoß, die Gäste genossen eine Geburtstagstorte von Věnečky Janeček, und es fanden Gespräche mit wichtigen Teammitgliedern statt, darunter Generaldirektorin Lidija Kovařík und der Generaldirektor von Plzeňský Prazdroj Michał Mrowiec. Die gesamte Feier fand in einer freundlichen Atmosphäre statt und war vor allem ein Dankeschön an alle, die Teil unserer Geschichte sind.",[],{"_key":1027,"_type":740,"children":1028,"markDefs":1033,"style":759},"96a71cbfec5f",[1029],{"_key":1030,"_type":744,"marks":1031,"text":1032},"182def45d709",[],"Ein großer Dank gilt auch unseren Partnern, Lieferanten und Mitarbeitern, die unsere Vision langfristig teilen und uns dabei helfen, das Projekt weiterzuentwickeln. Dank ihrer Unterstützung können wir unseren Gästen kontinuierlich neue Erlebnisse bieten und die hohe Qualität unserer Dienstleistungen sowie des gesamten Konzepts aufrechterhalten.",[],{"_key":1035,"_type":740,"children":1036,"markDefs":1041,"style":759},"19004cd76670",[1037],{"_key":1038,"_type":744,"marks":1039,"text":1040},"fed8b7ca71bb",[],"Mit Blick in die Zukunft verfolgen wir eine klare Vision: die moderne Bierkultur weiterzuentwickeln, unvergessliche Erlebnisse für Gäste aus aller Welt zu schaffen und einen Ort weiter aufzubauen, der die Tradition der Marke Pilsner Urquell mit Innovation, Gastronomie und der zeitgenössischen Energie Prags verbindet.",[],[1043,1061,1108,1116,1124,1132,1140,1148,1156,1164,1172],{"_key":1044,"_type":740,"children":1045,"markDefs":1058,"style":759},"264eeff9abeb",[1046,1050,1054],{"_key":1047,"_type":744,"marks":1048,"text":1049},"a44fd6adc898",[],"At ",{"_key":1051,"_type":744,"marks":1052,"text":401},"d368c85f7975",[1053],"05506e842dd9",{"_key":1055,"_type":744,"marks":1056,"text":1057},"8f7d323df17a",[],", we celebrated three years since opening our experiential concept on Wenceslas Square this year. During that time, we have welcomed visitors from more than 130 countries and become a place where Czech beer culture, gastronomy, modern technology, and the authentic atmosphere of Prague’s city centre come together.",[1059],{"_key":1053,"_type":757,"href":1060},"https://www.pilsnerexperience.com/en",{"_key":1062,"_type":740,"children":1063,"markDefs":1099,"style":759},"8b921d1c89e1",[1064,1068,1072,1076,1080,1084,1088,1092,1096],{"_key":1065,"_type":744,"marks":1066,"text":1067},"63adf90f72a7",[],"Alongside international tourists, we are now increasingly visited by Czech guests, companies, and visitors looking for an original programme in the city centre. In addition to the main interactive tour, ",{"_key":1069,"_type":744,"marks":1070,"text":55},"365b3986a284",[1071],"d540f4c3bb9f",{"_key":1073,"_type":744,"marks":1074,"text":1075},"818872b110da",[],", interest in other experiences has been steadily growing, such as the ",{"_key":1077,"_type":744,"marks":1078,"text":101},"a5339941b9d3",[1079],"d93f6497a198",{"_key":1081,"_type":744,"marks":1082,"text":1083},"94d544c47b02",[],", ",{"_key":1085,"_type":744,"marks":1086,"text":70},"a39f9a7f7c47",[1087],"78a80c3eb1c4",{"_key":1089,"_type":744,"marks":1090,"text":1091},"7447f79b85fb",[],", and the unique atmosphere offered by various events held in our ",{"_key":1093,"_type":744,"marks":1094,"text":554},"d6ce097f3988",[1095],"012fcef01bf7",{"_key":1097,"_type":744,"marks":1098,"text":960},"01bde0e005e0",[],[1100,1102,1104,1106],{"_key":1071,"_type":757,"href":1101},"https://www.pilsnerexperience.com/en/experiences/the-original-tour",{"_key":1079,"_type":757,"href":1103},"https://www.pilsnerexperience.com/en/experiences/tapster-academy",{"_key":1087,"_type":757,"href":1105},"https://www.pilsnerexperience.com/en/experiences/beer-sommelier-dinner",{"_key":1095,"_type":757,"href":1107},"https://www.pilsnerexperience.com/en/beer-hall",{"_key":1109,"_type":740,"children":1110,"markDefs":1115,"style":759},"9f7861964798",[1111],{"_key":1112,"_type":744,"marks":1113,"text":1114},"0c7415700b7b",[],"“International guests make up a significant share of our visitors, which confirms that Czech beer culture remains a major attraction for tourists. Visitors most often come for the main tour, while Czech guests tend to seek out additional and premium experiences,” says Lidija Kovařík, General Director of Pilsner Urquell: The Original Beer Experience.",[],{"_key":1117,"_type":740,"children":1118,"markDefs":1123,"style":759},"4af568cf090e",[1119],{"_key":1120,"_type":744,"marks":1121,"text":1122},"e8fe74fcc4be",[],"The international success of the project has also been confirmed by the World Travel Awards, which we received in 2025 in both European and global categories. Even after three years, we continue to pursue our original goal — presenting Czech beer culture as a modern and accessible experience that connects tradition, gastronomy, and the unique atmosphere of Prague.",[],{"_key":1125,"_type":740,"children":1126,"markDefs":1131,"style":759},"c139973c4864",[1127],{"_key":1128,"_type":744,"marks":1129,"text":1130},"9d10e81249d9",[],"Today, we are no longer just a traditional beer exhibition. Pilsner Urquell: The Original Beer Experience has gradually evolved into a place where high-quality service, entertainment, education, and top-level gastronomy meet. A major role is also played by the technical infrastructure. We currently operate seven taps, 40 beer spouts, and more than 500 metres of beer lines. Since 2025, we have also been working with 12 beer tanks of 500 litres each, making this the highest number of Pilsner Urquell tanks in a single building in the Czech Republic.",[],{"_key":1133,"_type":740,"children":1134,"markDefs":1139,"style":838},"82efa41100d5",[1135],{"_key":1136,"_type":744,"marks":1137,"text":1138},"ccceb45a0f58",[],"An evening full of experiences",[],{"_key":1141,"_type":740,"children":1142,"markDefs":1147,"style":759},"b50ead6d9d30",[1143],{"_key":1144,"_type":744,"marks":1145,"text":1146},"9f7696352e63",[],"The major 3rd anniversary celebration took place on 13 May and offered guests a cross-section of everything Pilsner Urquell: The Original Beer Experience represents today. The evening began with a welcome drink and continued with the original Pilsner Experience Couture Edition — a fashion show in which our employees, colleagues, and friends presented clothing and accessories from the Gift Shop. The show demonstrated that beer culture can be not only traditional, but also playful, modern, and open to all generations.",[],{"_key":1149,"_type":740,"children":1150,"markDefs":1155,"style":759},"a2839c6068d8",[1151],{"_key":1152,"_type":744,"marks":1153,"text":1154},"765eeb318fb0",[],"The programme also included the popular Tapster Academy, where guests learn how to properly tap traditional beer styles — hladinka, šnyt, and mlíko. There was also Dinner with a Beer Sommelier, which connects Czech beer with a gastronomic experience and shows the wide possibilities of beer pairing.",[],{"_key":1157,"_type":740,"children":1158,"markDefs":1163,"style":759},"1be3ff3948a8",[1159],{"_key":1160,"_type":744,"marks":1161,"text":1162},"fb531a0b8d11",[],"The evening featured a ceremonial toast, guests enjoyed a birthday cake from Věnečky Janeček, and there were interviews with key members of the team, including General Director Lidija Kovařík and General Director of Plzeňský Prazdroj Michał Mrowiec. The entire celebration was carried in a friendly atmosphere and served mainly as a thank-you to everyone who is part of our story.",[],{"_key":1165,"_type":740,"children":1166,"markDefs":1171,"style":759},"b90668917c7d",[1167],{"_key":1168,"_type":744,"marks":1169,"text":1170},"8fabb67dc527",[],"We would also like to thank our partners, suppliers, and collaborators who share the same vision with us in the long term and help us move the project forward. Thanks to their support and cooperation, we can continuously bring new experiences to visitors and maintain the high quality of services and the overall concept.",[],{"_key":1173,"_type":740,"children":1174,"markDefs":1179,"style":759},"a26a63ac0dbc",[1175],{"_key":1176,"_type":744,"marks":1177,"text":1178},"92235fe227ea",[],"Looking ahead, we enter the coming years with a clear vision — to continue developing modern beer culture, creating unforgettable experiences for guests from around the world, and further building a place that connects the tradition of the Pilsner Urquell brand with innovation, gastronomy, and the contemporary energy of Prague.",[],[1181,1199,1248,1256,1264,1272,1281,1289,1297,1305,1313],{"_key":1182,"_type":740,"children":1183,"markDefs":1196,"style":759},"2e70fa8bd24b",[1184,1188,1192],{"_key":1185,"_type":744,"marks":1186,"text":1187},"e332010903fa",[],"Al ",{"_key":1189,"_type":744,"marks":1190,"text":401},"02eab0faced7",[1191],"72571a5557da",{"_key":1193,"_type":744,"marks":1194,"text":1195},"4220cb72bf80",[]," abbiamo celebrato quest’anno il terzo anniversario dall’apertura del nostro concept esperienziale in Piazza Venceslao. In questo periodo abbiamo accolto visitatori provenienti da oltre 130 paesi e siamo diventati un luogo in cui la cultura della birra ceca, la gastronomia, la tecnologia moderna e l’atmosfera autentica del centro di Praga si incontrano.",[1197],{"_key":1191,"_type":757,"href":1198},"https://www.pilsnerexperience.com/it",{"_key":1200,"_type":740,"children":1201,"markDefs":1239,"style":759},"6819bae8cea7",[1202,1206,1211,1215,1219,1223,1228,1232,1236],{"_key":1203,"_type":744,"marks":1204,"text":1205},"825aadf81229",[],"Accanto ai turisti stranieri, oggi riceviamo sempre più spesso anche visitatori cechi, aziende e ospiti in cerca di un programma originale nel centro città. Oltre al tour principale interattivo ",{"_key":1207,"_type":744,"marks":1208,"text":1210},"780139bb1cee",[1209],"8eab7f55eef7","The Original Tour,",{"_key":1212,"_type":744,"marks":1213,"text":1214},"d7f2256255be",[]," cresce costantemente l’interesse per altre esperienze, come la ",{"_key":1216,"_type":744,"marks":1217,"text":101},"8acbef61ff06",[1218],"878041dc03f3",{"_key":1220,"_type":744,"marks":1221,"text":1222},"17c95684b700",[]," o la ",{"_key":1224,"_type":744,"marks":1225,"text":1227},"b1f2cb636ac3",[1226],"6a28acd536ba","Cena con un sommelier della birra",{"_key":1229,"_type":744,"marks":1230,"text":1231},"dfd5cfc7773e",[],", oltre all’atmosfera unica degli eventi nella nostra ",{"_key":1233,"_type":744,"marks":1234,"text":554},"20b0e87bc1d6",[1235],"e2d296d7dc7a",{"_key":1237,"_type":744,"marks":1238,"text":960},"17fe82806f73",[],[1240,1242,1244,1246],{"_key":1235,"_type":757,"href":1241},"https://www.pilsnerexperience.com/it/beer-hall",{"_key":1209,"_type":757,"href":1243},"https://www.pilsnerexperience.com/it/esperienze/the-original-tour",{"_key":1218,"_type":757,"href":1245},"https://www.pilsnerexperience.com/it/esperienze/accademia-tapster",{"_key":1226,"_type":757,"href":1247},"https://www.pilsnerexperience.com/it/esperienze/cena-con-sommelier-di-birra",{"_key":1249,"_type":740,"children":1250,"markDefs":1255,"style":759},"c7fbbddb397f",[1251],{"_key":1252,"_type":744,"marks":1253,"text":1254},"a9244abc66d7",[],"“I visitatori stranieri rappresentano una parte significativa del nostro pubblico, il che conferma che la cultura della birra ceca è ancora una grande attrazione per i turisti. I visitatori partecipano soprattutto al tour principale, mentre gli ospiti cechi preferiscono esperienze aggiuntive e premium”, afferma Lidija Kovařík, direttrice generale di Pilsner Urquell: The Original Beer Experience.",[],{"_key":1257,"_type":740,"children":1258,"markDefs":1263,"style":759},"2a7a6ff1a564",[1259],{"_key":1260,"_type":744,"marks":1261,"text":1262},"202c9544d5bf",[],"Il successo internazionale del progetto è stato confermato anche dai World Travel Awards, che abbiamo ricevuto nel 2025 sia a livello europeo che globale. Anche dopo tre anni continuiamo a perseguire il nostro obiettivo iniziale: presentare la cultura della birra ceca come un’esperienza moderna e accessibile che unisce tradizione, gastronomia e l’atmosfera unica di Praga.",[],{"_key":1265,"_type":740,"children":1266,"markDefs":1271,"style":759},"977cf3ad814c",[1267],{"_key":1268,"_type":744,"marks":1269,"text":1270},"3af9ba63dfac",[],"Oggi non siamo più solo una tradizionale esposizione sulla birra. Pilsner Urquell: The Original Beer Experience si è progressivamente trasformato in un luogo in cui si incontrano servizio di alta qualità, intrattenimento, educazione e gastronomia di livello. Un ruolo importante è svolto anche dall’infrastruttura tecnica: attualmente disponiamo di sette spillatori, 40 rubinetti e oltre 500 metri di linee di birra. Dal 2025 lavoriamo inoltre con 12 serbatoi da 500 litri, il numero più alto di serbatoi Pilsner Urquell in un unico edificio nella Repubblica Ceca.",[],{"_key":1273,"_type":740,"children":1274,"markDefs":1280,"style":759},"2a0721574de1",[1275],{"_key":1276,"_type":744,"marks":1277,"text":1279},"875c0f6f2db4",[1278],"strong","Una serata ricca di esperienze",[],{"_key":1282,"_type":740,"children":1283,"markDefs":1288,"style":759},"4fc3d15e842c",[1284],{"_key":1285,"_type":744,"marks":1286,"text":1287},"c83c2cf32a81",[],"La grande celebrazione del 3° anniversario si è svolta il 13 maggio e ha offerto agli ospiti una panoramica di tutto ciò che oggi rappresenta Pilsner Urquell: The Original Beer Experience. La serata è iniziata con un drink di benvenuto ed è proseguita con la Pilsner Experience Couture Edition — una sfilata di moda durante la quale dipendenti, colleghi e amici hanno presentato abiti e accessori del Gift Shop. La sfilata ha dimostrato che la cultura della birra può essere non solo tradizionale, ma anche giocosa, moderna e adatta a tutte le generazioni.",[],{"_key":1290,"_type":740,"children":1291,"markDefs":1296,"style":759},"39e734524a6b",[1292],{"_key":1293,"_type":744,"marks":1294,"text":1295},"ca1ff414d388",[],"Il programma includeva anche la Tapster Academy, in cui gli ospiti imparano a spillare correttamente le birre tradizionali — hladinka, šnyt e mlíko. Non è mancata la Cena con un sommelier della birra, che unisce la birra ceca all’esperienza gastronomica e mostra le ampie possibilità di abbinamento.",[],{"_key":1298,"_type":740,"children":1299,"markDefs":1304,"style":759},"1f0636438d92",[1300],{"_key":1301,"_type":744,"marks":1302,"text":1303},"1fe1db760de7",[],"La serata ha incluso un brindisi ufficiale, una torta di compleanno di Věnečky Janeček e interviste ai membri chiave del team, tra cui la direttrice generale Lidija Kovařík e il direttore generale di Plzeňský Prazdroj Michał Mrowiec. L’intera celebrazione si è svolta in un’atmosfera amichevole ed è stata soprattutto un ringraziamento a tutti coloro che fanno parte della nostra storia.",[],{"_key":1306,"_type":740,"children":1307,"markDefs":1312,"style":759},"872e1f8d7df8",[1308],{"_key":1309,"_type":744,"marks":1310,"text":1311},"435cf4d31d99",[],"Un grande ringraziamento va anche ai nostri partner, fornitori e collaboratori che condividono la nostra visione e ci aiutano a far crescere il progetto. Grazie al loro supporto possiamo offrire continuamente nuove esperienze e mantenere l’alta qualità dei servizi e del concept.",[],{"_key":1314,"_type":740,"children":1315,"markDefs":1320,"style":759},"923bf8131206",[1316],{"_key":1317,"_type":744,"marks":1318,"text":1319},"2ad57889ed69",[],"Guardando al futuro, entriamo nei prossimi anni con una visione chiara: continuare a sviluppare la cultura moderna della birra, creare esperienze indimenticabili per ospiti da tutto il mondo e costruire ulteriormente un luogo che unisce la tradizione del marchio Pilsner Urquell con innovazione, gastronomia e l’energia contemporanea di Praga.",[],"2026-06-25","images/blog/26-celebration",[1324],{"_key":1325,"_type":1326,"description":1327,"title":1332},"44aa351c3289","meta",{"cs":1328,"de":1329,"en":1330,"it":1331},"V Pilsner Urquell: The Original Beer Experience jsme letos oslavili tři roky od otevření našeho zážitkového konceptu na Václavském náměstí.","Im Pilsner Urquell: The Original Beer Experience feierten wir in diesem Jahr drei Jahre seit der Eröffnung unseres Erlebnisformats am Wenzelsplatz. 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