Pilsner Urquell Experience Fest
From 18 September to 10 October 2026 Pilsner Urquell: The Original Beer Experience will be all about the festival atmosphere. We are preparing Pilsner Urquell Experience Fest for you – a unique celebration of the Pilsner original that brings together interactive experiences, tastings, entertainment and, of course, great beer.
If you are wondering what to do in Prague and looking for an original programme in the city centre, the festival will give you plenty of reasons to stop by over the course of several weeks. Besides the experience itself, a special menu, interactive challenges and limited-edition festival souvenirs are waiting for you.
Beer passport: complete the tasks and get your reward
On arrival, visitors can pick up their beer passport, which will guide them through the whole visit. During the experience, various tasks and challenges will be waiting for you. Once you have completed them, at the end of your visit you can choose in our Gift Shop a special gift as a reward. The beer passport thus adds another interactive dimension to the visit and offers a new way to discover the world of Pilsner Urquell.
Discover the story of beer during a unique experience
Pilsner Urquell Experience Fest is not just a beer festival. It is an opportunity to immerse yourself in the story of the world's first golden lager and to discover everything behind a perfectly poured Pilsner Urquell. If you are looking for an original beer tour that combines history, modern technology and an authentic experience, stop by The Original Tour. Visitors looking for an interesting beer museum can explore the history, brewing and culture of Pilsner beer here through an interactive exhibition.
A special festival menu
What would a festival be without something good to eat? During Pilsner Urquell Experience Fest you can look forward to a special festival menu with the traditional pretzel and other beer snacks, such as sausages and special burgers. This simple but time-tested combination will be the perfect part of your visit – whether you stop by before the tour, after it, or simply want to take a short break.
A festival beer mat for every visitor
Every visitor will receive a special festival beer mat from the Pilsner Urquell Experience Fest edition. This small token will stay with you as a reminder of your visit and of the festival atmosphere.
Take a festival glass home with you
The festival will also feature special engraved glasses in the limited Pilsner Urquell Experience Fest edition. They will be available in the sizes 0.3 l, 0.5 l and a large tankard and will become an original souvenir for all Pilsner Urquell lovers. A festival glass can be the ideal memento of your visit or a gift for someone who enjoys a well-poured beer. And you can buy it in our Gift Shop or have your beer poured into it right at Výčep U Zvonu.
The beginning of October in the spirit of an unfiltered special
From the beginning of October you can also look forward to another beer treat – a special unfiltered beer. If you plan your visit for the very start of October, another reason to enjoy the festival programme to the full will be waiting for you.
Where to go for a beer in Prague? Pilsner Urquell Experience Fest
Prague offers plenty of options for good food, culture and beer. But if you are looking for a place where you can combine discovery with an authentic experience, Pilsner Urquell Experience Fest offers something extra.
From 18 September to 10 October 2026 you can look forward to a special programme, a beer passport with tasks and a reward, a festival menu, limited-edition souvenirs, a mobile tap and a special unfiltered beer.
We look forward to seeing you at Pilsner Urquell Experience Fest 2026!We are preparing Pilsner Urquell Experience Fest for you – a unique celebration of the Pilsner original that brings together interactive experiences, tastings, entertainment and, of course, great beer.