Brand merchandise
In our shop you can buy a luxury beer set made of quality Czech glass, wear something chic from the seasonal collection or take away practical beer-themed little something. There are many options, we leave the choice up to you.
Gift Shop
Visit the only Pilsner Urquell gift shop in Prague. The ideal stop for anyone who would like to treat themselves or their loved ones to something original. Here you will find a wide range of practical and designer gifts that will make you happy.
Personalized products
Are you looking for something more personal? Get yourself or your loved ones a personalised bottle of Pilsner beer or have a name or message engraved on the iconic beer mug right in the shop.
The Original Tour
Experience the world of beer with all your senses in the heart of Prague! Embark on an immersive, self-guided tour through the story of the world’s first golden lager—featuring interactive exhibits, a tapster show, and a beer tasting.
Tapster Academy
Join our Tapster Academy in Prague and learn to pour like a pro! Step behind the tap, master traditional Czech pouring styles, drink what you pour, and take home a tapster certificate along with a personalized gift.
The Original Tour & Tapster Academy
Ready to take your beer knowledge to the next level? Start with The Original Tour to discover the full story of pilsner lager, then step behind the bar at Tapster Academy and learn how to pour like a pro. It’s the ultimate adventure for anyone looking for a unique, hands-on experience.
Beer Sommelier Dinner
Enjoy an unforgettable evening where exceptional beer meets great food. Guided by our Beer Sommelier, you’ll explore a five-course menu with each dish perfectly paired with top Czech and European brews. All this, with stunning views of Wenceslas Square—it’s a night made for beer and food lovers.
Photo gallery
Why come to us?
More than a beer museum
A unique attraction in the centre of Prague
Unforgettable experiences
Engage all your senses
Original gifts
Not just for beer lovers
Frequently asked questions
Where is the Pilsner Urquell Experience?
We are located right at the bottom of the Wenceslas Square. The exact address is 28. října 377/13, Prague. Check the map on the link: https://goo.gl/maps/UiHtPCrnrbJ7qLsu9
Can I visit you even though I'm under 18?
Yes, of course. Although we can't serve our beer to visitors under 18, The Original Tour is enjoyable even without the beer tasting.
How to redeem a gift voucher or voucher from a reseller?
Should you like to redeem your gift voucher or reseller voucher, please visit the section Manage booking and follow the instructions.
Is a ticket required for Tapster Academy if I'm accompanying friends or family and do not intend to participate?
The Tapster Academy takes place in an exclusive private bar with a limited number of spots available for participants. To attend, each individual, including those who plan to observe without actively participating, must possess a valid ticket. This ensures an intimate and immersive experience for all attendees.
