Gift shop: Pilsner Urquell Merchandise

Visit the only official Pilsner Urquell store in Prague and discover original gifts, stylish merchandise, and souvenirs from your visit to The Pilsner Experience. Explore a wide selection of practical accessories, designer items, and beer gift packs - perfect for treating yourself or someone special.

Gifts and Merchandise for Beer Lovers

Our store offers a wide range of original Pilsner Urquell merchandise. Popular choices include premium beer gift sets made from high-quality Czech glass, as well as individual beer mugs that let you enjoy Pilsner Urquell the way it was meant to be enjoyed.

You’ll also find a selection of apparel featuring the Pilsner Urquell logo, including hoodies, T-shirts, high-quality socks in various sizes, and the traditional Czech "zmijovka" cap. Practical souvenirs include both full-size and folding umbrellas. Among our premium gifts is the original leather apron worn by our tapsters. We also offer smaller items that every beer lover will appreciate, such as magnets, bottle openers, wooden boards, and other beer essentials.

Original Pilsner Urquell Gift Packs

At the official Pilsner Urquell merchandise store, finding the perfect gift for a beer enthusiast is easy. Choose from a variety of Pilsner Urquell gift packs, ranging from traditional 0.3-litre glass bottles to a stylish metal gift case containing six packs of Pilsner Urquell.

Personalized products

Looking for something truly unique? Create your own personalised bottle of Pilsner Urquell or have a name, date, or personal message engraved on our iconic beer mug directly in the store. Engraved beer mugs are among our most popular souvenirs and make a memorable gift for any fan of beer culture.

The Original Tour

Experience the world of beer with all your senses in the heart of Prague! Embark on an immersive, self-guided tour through the story of the world’s first golden lager—featuring interactive exhibits, a tapster show, and a beer tasting.

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Tapster Academy

Join our Tapster Academy in Prague and learn to pour like a pro! Step behind the tap, master traditional Czech pouring styles, drink what you pour, and take home a tapster certificate along with a personalized gift.

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The Original Tour & Tapster Academy

Ready to take your beer knowledge to the next level? Start with The Original Tour to discover the full story of pilsner lager, then step behind the bar at Tapster Academy and learn how to pour like a pro. It’s the ultimate adventure for anyone looking for a unique, hands-on experience.

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Beer Sommelier Dinner

Enjoy an unforgettable evening where exceptional beer meets great food. Guided by our Beer Sommelier, you’ll explore a five-course menu with each dish perfectly paired with top Czech and European brews. All this, with stunning views of Wenceslas Square—it’s a night made for beer and food lovers.

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Photo gallery

Why come to us?

More than a beer museum

A unique attraction in the centre of Prague

Unforgettable experiences

Engage all your senses

Original gifts

Not just for beer lovers

Frequently asked questions

Where can I find the Pilsner Urquell Experience?

The Pilsner Urquell Experience is located in the heart of Prague at 28. října 377/13, just a short walk from Wenceslas Square, Old Town Square and other major landmarks. Its central location makes it easy to include in any visit to the city.

Can I visit you even though I'm under 18?

Yes, of course. Although we can't serve our beer to visitors under 18, The Original Tour is enjoyable even without the beer tasting.

How to redeem a gift voucher or voucher from a reseller?

To redeem your gift voucher or a voucher purchased through one of our resale partners, please visit the Manage booking section and follow the instructions provided. If you need further assistance, please send us an email: info@pilsnerexperience.com.

Is a ticket required for Tapster Academy if I'm accompanying friends or family and do not intend to participate?

The Tapster Academy takes place in an exclusive private bar with a limited number of spots available for participants. Each individual in attendance, including those who plan to observe without actively participating, must possess a valid ticket. This ensures an intimate and immersive experience for all guests.