Today open 11:00 - 20:30(Last entry 19:00)Today last entry at 19:00

Pilsner Urquell Experience

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International Beer Day Celebration

Aug 1 11:00 - Aug 6 20:30


International Beer Day Celebration

Pilsner Urquell: The Original Beer Experience celebrates the International Beer Day for the whole week!

Back in 1842, Pilsner Urquell established a whole new beer category, which inspired over 70% of beer brands worldwide. The newly opened Pilsner Urquell Experience on Prague’s Wenceslas square is therefore the perfect place to celebrate all of them!

The International Beer Day is officially held on 4th of August, but Pilsner Urquell Experience celebrates it for the whole week from 1st to 6th August. All visitors of The Original Tour can participate in special Quizzes, hosted in the iconic Beer Hall every hour, when it’s 18:42 somewhere in the world!

All winners will get an exclusive package including a Pilsner Urquell bottle with their name together with a pair of custom beer mugs.

Within this period, the customers of the adjacent street pub Výčep u Zvonu will also get a chance to win tickets to The Original Tour every hour.

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Frequently asked questions

Absolutely! You can purchase a 1,000 CZK general gift voucher, as well as vouchers for specific experiences such as The Original Tour, the Tapster Academy and Beer Sommelier Dinner or Lunch. Whether for a birthday, a celebration or simply to surprise someone special, a voucher from Pilsner Urquell Experience makes a memorable gift. For more information on how to purchase a gift voucher, visit our Gift Vouchers page.

The Original Tour is self-guided. Go at your own pace! Each visitor receives a smart audio headset that guides you with motion-sensing technology. As you move through the exhibit, the audio guide automatically provides stories and insights, allowing you to explore at your own pace. The audio guide is available in 11 languages, including the following: English, Czech, German, Polish, Italian, French, Spanish, Japanese, Chinese, Korean and Portuguese.

Pilsner Urquell Experience

28. října 377/13
Prague

Today open 11:00 - 20:30(Last entry 19:00)Today last entry at 19:00